Name of business: The Story Shop
Location: 121 W. State St., Pendleton
Owners: Luke Renner and David Neidert
Contact: info@thestoryshop.tv; (317)669-9246; www.thestoryshop.tv
Opened: Last year in the Flagship Enterprise Center, but recently moved to Pendleton
Hours: 9 a.m. to 5 p.m. Monday through Friday. New meetings by appointment only.
Employees: Renner, Neidert and in-house composer Phil Larson
Services: A full-service “creative storytelling” firm. It works with clients on projects including branding, videos, books, websites and music.
In the owners’ words: Luke Renner and David Neidert were born to tell stories.
As children, they say, both could be found “sneaking off with dad’s video camera, huddled in some corner writing, or figuring out way to weave illusions into reality.”
Now grown, Renner and Neidert have joined forces to open The Story Shop, a Pendleton-based “creative storytelling” firm that works with clients on branding, videos, books, websites, music and more.
Both Anderson University graduates, Renner and Neidert each spent the first decade or so of their professional careers working in broadcasting.
In addition to the Story Shop, Renner is also the founder of Fireside International, a prosocial non-profit that teaches storytelling as a catalyst for improving living conditions around the world.
Luke lived in Haiti for a few years while working with Fireside. After returning to the States, he approached Neidert about joining forces under the Story Shop banner.
“In a very real sense, The Story Shop was born from Fireside International,” Renner said. “Now, in a really magical turn of story, The Story Shop is able to provide office space and resources to Fireside International free of charge. It’s a really great example of how great people working together can make big things happen.”
The key difference, of course, is profit. The Story Shop’s services are professional and multitudinous — it works with clients on everything from branding to music.
“At present, The Story Shop is fully operational and is welcoming new clients while continuing to serve an impressive list of longstanding ones,” Renner said. He said the business is also in “the early stages of launching an exciting new local initiative to help in the development of Madison County and the State of Indiana.”
That initiative, Neidert said, aims to tell the stories of Madison County — its businesses, organizations and people.
“Any community’s self identity is largely built on the kinds of stories to which they have access,” he said. “Madison County is no different, and better access to the positive stories being written right here gives us the opportunity to better understand who we are as a community and culture. It allows us to define ourselves by our successes instead of solely by our challenges.”
He added, “The reality is that Madison County is home to world class innovation, great educational opportunities and story after story of personal triumph. This campaign will be a celebration of those things.”
Local Business
Related Photos
-
A sign hangs outside The Story Shop in downtown Pendleton.
Discussion
Business Profile: Story of childhood obsession comes full-circle in Pendleton
- Local Business
-
-
News of Record: Divorce and bankruptcy filings
Divorce filings and bankruptcy filings recently for Madison County, as published Sunday in The Herald Bulletin:
-
Yard sale season means big business
Yard sale season is upon us, again.
In Ginnie Clevenger’s Pendleton neighborhood, it’s been a Pendle Hill homeowners’ association tradition since 1977, marked every year with a big banner and balloons tied to mailboxes. Saturday, between 15 and 20 homeowners had signed up to price-sticker their old clothes, video tapes, whats-a-whose-its and thing-a-ma-bobs, and spread them across their front lawns. -
Business People: May 19
Business People briefs, as published Sunday:
-
Big Joe Clark column: Competing with tax policy difficult in a changing world
Years ago, I received valuable insight into the eyes of the Internal Revenue Service.
A client was being audited, and I saw the writing on the wall of the financial impact if the fines were truly assessed. -
Anytime Fitness pumps up with remodel
Anytime Fitness, the Anderson gym in Applewood Centre, is being reinvented.
In less than a week, a massive overhaul has added more high-tech fitness gear, a new color scheme and 1,000 square feet of floor space. -
“Paddle protest” travels White River
A rainy morning did not keep about 50 environmentalists from kayaking and canoeing Saturday in protest of the proposed Mounds Lake Reservoir.
-
Willowcrest Park ‘first of its kind’
A vision Rob Loose conceived 11 years ago became reality Friday.
Loose, the president of Loose Funeral Homes and Crematory, christened The Gardens at Willowcrest Park, the state’s first stand-alone cremation garden. Loose and his wife Jane hosted the opening ceremony behind the funeral home and next to the new garden. -
Love note: Nothing to hate about truck stop
A detailed presentation by Love’s Travel Stops & Country Stores executives about the company’s truck stop plans at Interstate 69 and Indiana 13 Thursday night seemed to calm some — but not all — of the concerns Summerlake residents have about the project.
-
Love’s truck stop to be subject of public meeting tonight in Summerlake
Representatives from Love’s Travel Stops & Country Stores are scheduled to meet with Summerlake residents tonight to hear their concerns about the proposed truck stop at Interstate 69 and Indiana 13.
-
Ricker’s kicks off new campaign to support Wounded Warrior
Wounded Warrior Tim Senkowski and family members were joined by a very colorful character Wednesday at Ricker's to kick off a new campaign to raise funds for their home.
- More Local Business Headlines
-
News of Record: Divorce and bankruptcy filings
