The Herald Bulletin

November 14, 2009

THB Business Profile: Elden Creative Group

By Aleasha Sandley, Herald Bulletin Staff Writer

Name of business: Elden Creative Group

Owner/creative director: Christian Elden, who has a degree in graphic design from Huntington University, where he was named Young Alumnus of the Year in 2008. Elden also has done graphic design and public relations for Huntington University and Anderson’s Warner Press.

Opened: Elden incorporated his business in July after doing freelance work under the name Christian Elden Creative since 2002.

Location: Elden Creative Group currently operates out of Elden’s home but soon will move into office space in Anderson. To reach the business or request samples of Elden’s work, call (317) 679-1284, e-mail c.elden@eldencreativegroup.com or visit eldencreativegroup.com.

Hours: Vary by project

Employees: Elden runs the business with his brother, Matthew Elden, who holds an MBA. The business also uses freelancers with backgrounds in design, Web development, marketing and public relations.

Services: Elden Creative Group specializes in design for print and Web, logos and identity systems, branding, illustration, copywriting and specialized public relations. Although the company is based in Anderson, it can serve clients from across the country. “I’d like to eventually carve out a niche in the music industry because that’s one of my passions too,” Christian Elden said.

In the owner’s words: Christian Elden has always been interested in art and good at it, leading him to a career that uses his talents, he said. “It’s just being able to create something out of thin air, to create something and put it on paper or on the Web.”

His goals include growing Elden Creative Group steadily and providing the area with a service it needs. “Even though Anderson is kind of down, it will pick back up eventually, and I want to be the go-to company for this kind of thing,” he said.