The Herald Bulletin

Evening Update

Annual Report: Business & Industry

March 22, 2010

Profile: Veteran cleans up for veterans

Developer says new produce will benefit Wounded Warriors

ANDERSON, Ind. — Nate Richardson is passionate about the product his company, Coeus Technology, has engineered.

Yet Richardson is even more passionate about where the proceeds will go.

Richardson, a disabled veteran, said last week he and his business partner, David Parker, vice president of global sales, plan to donate a portion of the profits from the product Monofoil to the Wounded Warriors Project, which helps severely injured veterans.

But what is Monofoil? The company Web site defines it as “an antimicrobial additive that safely and permanently protects material from the harmful and degrading effects of bacteria, mold, mildew and fungi.”

Think of it as incredibly pro-active Scotchgard.

“Let’s say you take a can of Lysol and you spray it on a surface,” Richardson said. “It will kill 99.9 percent of whatever’s on there. But 10 seconds later, the bacteria and viruses floating around land on the surface, and then it’s dirty again. There’s no long-lasting effect.

“Well, this Monofoil technology can actually adhere to the surface of a product – aftermarket or OEM – permanently. We can tailor-make it to where it can last for months or can be permanent. That means it adheres in a nano-particle level.”

Monofoil inhibits the reproduction of such problems as staph, E. coli, methicillin resistant staphylococcus aureus or MRSA, clostridia difficile, H1N1, fungi and black mold in homes.

“The technology that we talk about has actually been around for 30-some years,” Richardson said, adding that the substance, engineered by Dow Chemical, is “enhanced” by Coeus (the Greek Titan of wisdom and intellect) through proprietary means.

Richardson said that Monofoil does not kill germs and bacteria, as do antibacterial cleansers, which some claim can make such microscopic pests even stronger.

“People who use too much Purel or things like that, it’s killing all the good bacteria,” he said. “What our stuff does is, you’ll still get that bacteria, but you won’t get enough to have any effect. You keep your own natural immunity.”

Richardson added that Monofoil, which is registered with the Environmental Protection Agency, could render clothing resistant to odors.

Coeus, which came to Anderson through the Flagship Enterprise Center, has 12 employees, mostly in sales.

Because of their veteran status (Parker is an Air Force vet), Richardson said, they have access to government and defense entities that could benefit from Monofoil. And that’s long before the product is taken into the consumer market, which could mean manufacturing jobs for Central Indiana.

“We’re veterans, and we try to give back. That’s our whole goal.”

Contact Rodney Richey, 640-4861, rodney.richey@

heraldbulletin.com.

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