INDIANAPOLIS —
When it comes to marketing, Microsoft pulled out all the stops for Super Bowl XLVI.
Witness the Fan Dome, the inflated bubble containing Xbox 360 Kinect games, plenty of room for players to jump up and down and do their moves, and some pumping music to elevate the experience.
Look at Wednesday’s plug by Indianapolis Colts receiver Reggie Wayne, who drew the biggest cheer of the day when he told a couple thousand kids that their schools would each be getting an Xbox 360 gaming system, complete with the motion-capture Kinect add-on.
Thursday, it was New Orleans Saints quarterback Drew Brees’ turn to give out Kinect-equipped Xbox systems to deserving schools.
But back to the Fan Dome, which sits a tad bit tucked away, down at the east end of the Super Bowl Village, next to Bankers Life Fieldhouse.
Anyone who likes can play Dance Central, Kinect Adventures, Kinect Sports, or the awesomely titled Fruit Ninjas game. The latter game requires players to perform karate moves, in order to slice and dice fruit.
“You don’t want to chop the bowls, or you’ll lose points,” explained a marketing agent.
Tara Nummela and Renee Cook work for the Wunderman marketing agency in Chicago, and both were down working at the Fan Dome for the week.
Inside the bubble, it was getting warm, as kids hopped about and adults lounged in comfy chairs, looking on.
“It’s heated, but it isn’t air conditioned,” Nummela explained, not that the kids seemed to care.
Inside the NFL Experience, at the Indiana Convention Center, there’s another Xbox 360/Kinect station set up, so Xbox has managed to bracket the downtown Indy area with gaming systems.
Wednesday, with the aforementioned thousands of kids roaming the NFL Experience, the player the kids wanted most to see was, you guessed it, hanging out at the Xbox display.
Wayne was getting a solid workout, from the look of the sweat popping out of every pore.
He was racing each kid via the Kinect, running in place while his computer-screen avatar ran around a virtual track.
Either he was letting the kids win, or the kids, with their short legs, had an easier time completing each up-and-down running cycle.
They were eating it up.
The Xbox 360 Fan Dome will be open the remainder of the week for the same hours as the Super Bowl Village.
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Colts wide receiver Reggie Wayne races Christian Riggs from Justice Intermediate School while competing on Xbox 360 Kinect. Tim Bath
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